Baber loves creating new products from what's already around us. He believes that sustainability is at the core of Supply Chain Innovation and that one cannot expect to make a quality product without having an understanding of its origin. His passion for traveling helps him discover unique sources and ways to create products that last.

Joseph enjoys 35 years of manufacturing experience. He learned the craft of making clothes early on, by getting involved in his family's apparel manufacturing business. Everything made at Via Joe's imbibes the values that Joseph learnt from his years of hands on experience. He believes a good design is one that also performs efficiently on the production floor. When he's not inspecting textiles & apparel, he's harvesting coconuts on his beach house.